Free marketing strategies are presented to you every day, in numerous ways you must just learn to recognize them and utilize them.
People are lead generation systems because:
People talk to other people
People have problems
People know people
People have birthdays
People have setbacks and losses
People have victories
These are just a few of the things that happen to people that gives you the opportunity to generate leads for your company and prosper. But nothing is completely free you must put a system in place for every occurrence as mentioned above, I use a Red Coffee Maker and I will explain it to you in order to help you discover your own system.
First I picked a couple of popular marketing give a ways such as, pens, golf balls, stress balls, mouse pads and fridge magnets. Then in my minds eye placed my face on each item while asking myself the following questions:
- Where will I be used and how many leads will I generate?
- How often will be noticed and how often will I be recommended?
- How long will I last and how many sales will I generate in that period?
- Where will I end up, how will I be remembered, will I be remembered?
- What conversations will I hear, how many celebrations will I attend?
- Who will I meet, will they be interested in what I offer, and how many sales will I generate?
- How many tears will I wipe away and frustrations will I sooth?
Once I answered the above questions I decided on using a one cup coffee maker as the foundation of my free marketing strategy because of the low initial investment costs and the variety of beverages it offers, the meetings and conversations that I will be attending as a coffee maker, the great visibility I will enjoy, I will be used often and I will last through many coffees.
Then I looked at color and looked up the meaning of different colors and the effects it has on people, I chose red. Red is everything my imagination required of a color. Red is invigorating and aggressive, it is loving and protective; it is the color of victory and of caution.
Imaging myself as a red coffee maker in my clients offices or homes being part of much of what he or she does during the day is a great place for me to be, because now it is easy for them to remember me and recommend me to whom ever is sharing coffee with them.
Free marketing strategies like this make it very easy to build a theme around your foundation (the red coffee maker). The next step is to decide how to reward your client for recommending you and your services. These can be very inexpensive gifts like a thank you card with a coffee saying, coffee quote or coffee benefit on it, attach it to a packet of coffee and deliver in person, that bit of time that you spend saying thank you will generate you more free qualified clients.
Free marketing strategies like this one allows you to grow with your client base at a pace you choose, you can decide how many clients someone must send you before they qualify for a red coffee maker or you can decide from the word go to give red coffee makers as gifts to people whom you know will send you many free qualified clients.
This is just an illustration of how I came to use a red coffee maker as the basis of my marketing strategy, if you can not think of something for yourself that will distinguish you from the rest and emphasize your uniqueness, feel free to copy this tried and tested marketing strategy.